We carefully orchestrate and tailor our branding techniques to your company’s needs resulting in a cohesive image that will give your company a competitive edge in the marketplace. Our branding process begins with a double tall coffee, a handful of oversized, uber creative brains, and a triple pump of wit. First, we implement our unique process of discovery, allowing us to dig down deep and really get to know your company and the pieces that make it work. We learn about your foundations, operations, and overall company goals.
Just as every person you know has a different
personality, We believe every brand should
have a different personality. All of your branding
efforts work together to make up this personality.
Your logo, business card, or website is not your brand
personality. It is the way all of these items,
and others, work together to give your company
PRINT PIECES & MARKETING COLLATERAL
Once you have your brand personality in order,
it’s time to show it off. Stationery, brochures,
advertisements, promo products, sponsorships,
websites, billboards, press releases, and other
collateral all get your name out and get business in.
Your items need to be informative, yet concise.
They need to align with the established brand
personality and remain consistent from one piece
to the next. They need to expound upon what you
do and how you do it better than anyone else in
your industry. Most of all, they need to be unique
to your company and stand out from your competition.
Nice can take the points you need to get across and translate them into pieces that show off that personality through an attractive message and design.
Once your marketing materials are developed, it’s time to explore where they will be most effective. Nice will use our extensive marketing experience to assist and guide you in determining the best methods for placement. We will collectively examine what media outlets have previously reached your potential or current clients, as well as research where your competition is advertising. From that research, we will devise a plan as to which outlets will best accomplish your overall marketing goals. Once a decision is made, Nice will craft a detailed marketing plan pinpointing various action items that will be carried over a predetermined timeline, detailing budgets and other necessary specifications.
Nice uses an extremely fresh perspective when creating and placing advertisements. We hit the young and old, using innovative and traditional marketing tactics. We work together with you to market your business as if it was our own.
We will carefully follow the pre-approved marketing plan, keeping an eye on deadlines and cost, to keep you on track and on budget.